Colours
A brand is more than just a logo. Colours represent our personality and reputation. Using Hutchies' iconic colour palette will help maintain our recognisable and respected brand.
#Blue
Normal
Primary
C100 M25 Y0 K0
R0 G131 B191
PMS Process Blue
#0083BF
Dark
Secondary
C99 M72 Y40 K28
R0 G65 B95
#00415F
Medium
Secondary
C94 M60 Y23 K5
R0 G97 B143
#00618F
Light
Secondary
C58 M6 Y0 K0
R63 G194 B255
#3FC2FF
Shade
Tertiary
C22 M0 Y0 K0
F191 G234 B255
#BFEAFF
#Black
Normal
Secondary
C0 M0 Y0 K100
R0 G0 B0
Process Black
#000000
Dark
Primary
C60 M40 Y40 K100
R0 G0 B0
#000000
Medium
Secondary
C69 M63 Y62 K56
R54 G54 B54
#363636
Light
Secondary
C38 M31 Y20 K0
R163 G163 B163
#A3A3A3
Shade
Tertiary
C13 M10 Y11 K0
R218 G218 B218
#DADADA
#Aqua
Normal
Primary
C77 M9 Y49 K0
R23 G170 B153
PMS 321
#17AA99
Dark
Secondary
C89 M44 Y66 K36
R11 G85 B76
#0B554C
Medium
Secondary
C85 M30 Y60 K11
R17 G127 B114
#117F72
Light
Secondary
C51 M0 Y25 K0
R87 G232 B215
#57E8D7
Shade
Tertiary
C20 M0 Y9 K0
R198 G247 B241
#C6F7F1
#Orange
Normal
Primary
C9 M55 Y100 K0
R227 G135 B37
PMS 716
#E38725
Dark
Secondary
C37 M70 Y100 K38
R117 G67 B15
#75430F
Medium
Secondary
C25 M65 Y100 K12
R175 G100 B22
#AF6416
Light
Secondary
C5 M31 Y57 K0
R238 G182 B124
#EEB67C
Shade
Tertiary
C2 M9 Y16 K0
R249 G230 B211
#F9E6D3
#Purple
Normal
Primary
C71 M82 Y0 K0
R104 G76 B159
PMS 7670
#684C9F
Dark
Secondary
C87 M91 Y39 K37
R52 G38 B79
#34264F
Medium
Secondary
C83 M91 Y23 K9
R77 G57 B119
#4D3977
Light
Secondary
C37 M45 Y0 K0
R163 G143 B201
#A38FC9
Shade
Tertiary
C10 M13 Y0 K0
R224 G217 B237
#E0D9ED
#Red
Normal
Primary
C13 M100 Y90 K3
R204 G32 B48
PMS 3517
#CC2030
Dark
Primary
C34 M97 Y86 K51
R102 G16 B23
#661017
Medium
Secondary
C26 M100 Y93 K24
R152 G24 B35
#981823
Light
Secondary
C4 M70 Y39 K0
R232 G112 B123
#E8707B
Shade
Tertiary
C1 M22 Y4 K0
R247 G207 B218
#F7CFD2
#Paint
Hutchies' sites and offices have a consistent look and feel. This is thanks to our simple and iconic colour palette you will see across Australia, making it instantly recognisable as Hutchies. That's why its important this colour scheme carries through all existing and new properties that Hutchies operates from.
Blue
Taubmans
All Weather Low Sheen
Process Blue - Manual Formula
W 1Y 32N D 1Y 20N
HI-C BLUE
Size 0.5
Dulux
Wash and Wear Matte
Base: Blue
Can Size: 4 Litre
B 226 / C 48 / CV 8 / M4 / W128
Notes: CF
To match C100 M25 Y0 K0 / Process Blue C
RAL for Varnishing / Powder Coating
RAL 5012 or RAL Design 250 60 40
Black
Taubmans
All Weather Low Sheen
Web 2012
'All Black' T12 8.H12 or 'Chasm'
B 3Y 0N NEUTRAL or T12 8.H10
Grey
Dulux
Wash and Wear Low Sheen
'Silkwort' GR12
White
Taubmans
All Weather Low Sheen
'Cotton Ball'
T15 1.1 (T12 1.A1)
Dulux
Wash and Wear Low Sheen
'Fair Bianca' ½ Strength PW2 D6 H
#Usage
Colour formats
RGB (red, green and blue) refers to a system for representing the colours to be used on a computer display and is commonly used throughout the Microsoft Office Suite of programs (Word, Excel, Outlook, PowerPoint etc).
CMYK colour model (process colour, four colour) is a subtractive colour model, used in colour printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some colour printing: cyan, magenta, yellow and key (black). Most Hutchies printers use the CMYK process. This code is best used for best colour matching on offset (professional) printing and generally used in programs such as Adobe InDesign etc.
PMS stands for Pantone Matching System — a proprietary colour process used in a variety of industries, primarily printing, but can also be found in paint, fabric and plastics. Hutchies' Blue was traditionally based off PMS Process Blue C as it was originally one of the easiest colours to reproduce. These days, as technology has evolved, so too has our brand which now must be more flexible to suit more variety of printing processes and requirements. To achieve a more consistent colour, we have our own specially customised CMYK process colour that perfectly matches our iconic blue in more universal print conditions. Today we primarily use PMS to match paint and textile colours.
HEX (#) is a code used for digital or web safe colours using RGB matching. Hex tries to get accurately matched colour displays between the myriad of monitor standards and limited spectrum of colours. HEX colours are mainly used on the web, but can also be used for digital graphics, presentations and anything where print won't be required.
RAL is another colour management system used mainly for varnish, powder coating and plastics.
Offices & Yards
We typically use Dulux in our offices and yards.
Sites & Equipment
Typically we use Taubmans when painting hard wearing surfaces such as construction equipment and signage.