Fonts
Hutchies' brand uses various forms of Helvetica which is a timeless and resilient sans serif that ties perfectly with our century old business. We complement Helvetica with feature headings using ‘DIN Next Condensed’. In applications where these fonts aren't available, we default to Arial.
#Brand
We use the following fonts in Hutchies' brand to help maintain consistency across all collateral and communication.
Helvetica Neue
Print Collateral Only
Helvetica Neue is made specifically for documents.
Hutchies uses it for any printed collateral (brochures / signage etc).
We follow Sentence case with no tracking and tight leading / line spacing.
Typically we use Helvetica Neue 55 Roman for paragraphs and Helvetica Neue 75 Bold for headings.
In systems that don't support Helvetica, we use Arial Regular and Arial Bold.
Helvetica Now
Online / Digital Tools
Helvetica Now is made specifically for web.
Hutchies uses it for online / digital tools and systems.
We follow Sentence case with no tracking and tight leading / line spacing.
Typically we use Helvetica Now Pro Text Regular for paragraphs and Helvetica Now Pro Display Bold for headings.
In systems that don't support Helvetica, we use Arial Regular and Arial Bold.
DIN Next Condensed
Feature Headings
Used only as feature headings and in ALL CAPS with 150 — 300 tracking and extra tight leading / line spacing.
DIN Next Condensed is used for feature headings and when smaller headings are required.
In apps that don't support DIN Next Condensed, we use Arial Narrow.
#Logos
Hutchies' logos are typically made up of three fonts: Antique Olive for ‘Hutchinson’, Eurostile for ‘Builders’ and Helvetica Neue Bold for ‘Established 1912’.
Antique Olive Std Compact
Hutchinson & Hutchies
Slightly stylised specifically for our brand (tighter tracking to join letters together) and featuring imperfections from it's original physical creation in 1987 by a print house.
Eurostile LT Std Bold Extended
Builders & Divisions
Our various streams use Eurostile in the bar that sits below most of Hutchies' logos in ALL CAPS. It's important to note that the original Hutchinson Builders logo has minor imperfections in various letters from when it was originally created and must be retained. We also use this style for phone numbers and web addresses (ie 1300 HUTCHIES and HUTCHIES.COM.AU).
Helvetica Neue 75 Bold
Established 1912
Hutchies' primary Horizontal Logo uses Helvetica Neue 75 Bold for our 'Established 1912' tagline, which ties into the rest of our brand which also adopts various forms of Helvetica.